Google dumps non-responsive websites

It had to happen, and probably is a good thing.

Recently Google announced, “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

So what that means is that your old, 2 or 3 year or older website is going to get dumped from the search rankings unless is mobile friendly, and I can tell you from personal experience that is exactly what is happening.

If you are a webmaster for your site you may have even received a notification from Google warning you that your site is going down the ranks and you need to get it upgrade to be mobile friendly (responsive).  I have received several of these notes and told my customers, particularly those with older sites, that they need to get a budget together so we can attend this asap.  And it's a good thing. If I am using my phone and bring up an old site that squash everything to a tiny version to fit the screen, I find it frustrating to have to zoom in to press a button or look at an image.  So check out your own website and make the call.